3M+ monthly
unique user interactions
250k +
app downloads
5000 +
user interviews
$500M +
generated
SELECTED WORK
Designing products around the people who use them.
From clinical workflows to emerging healthcare technology, I use research, data, prototyping, and close collaboration with customers and cross-functional teams to turn complex problems into simpler, more effective products.
Design leadership that connects people, product, and technology.
I’m a design and research executive with 20+ years of experience turning complex products into intuitive experiences. My work sits at the intersection of product design, user research, technology, and business—bringing the right people into the process and making sure decisions are grounded in what users actually need.
I’m a hands-on leader by choice. I work closely with designers, product managers, engineers, customers, and executives throughout the product lifecycle—from discovery and research through prototyping, validation, and delivery.
My deepest experience is in healthcare, where designing well means understanding not only the user, but the clinical environment, operational realities, and legal and regulatory considerations surrounding the product. More recently, I've been focused heavily on AI and emerging technology—exploring how these technologies can be introduced into real-world workflows in ways that are useful, trustworthy, and responsible.
HOW I LEAD
Customer Centered
Research and evidence before assumptions.
Data Informed
Behavior and outcomes help determine what to build next.
Hands-On
I stay close enough to the work to understand the details.
Cross-Functional
Design works alongside Product, Engineering, Implementation, CS and customers.
EXPERIENCE
20+ years turning complex ideas into meaningful experiences.
My career has moved between product design, UX research, creative direction, and technology leadership—always with a focus on understanding people and building better experiences around their needs.
2022-2026
VP of Product Design
CipherHealth
Led design and research for a healthcare technology platform, partnering with the CPO and cross-functional leadership to shape product experiences, validate roadmap initiatives, and bring customer insight and data into product decisions.
- Directed a complete redesign of the mobile application, rethinking information architecture, interaction patterns, and workflows around usability and real-world clinical needs; resulting in a 2–3x increase in adoption, with mobile now representing 70%+ of total platform utilization.
- Led a research-driven redesign process informed by 300+ user interviews, feedback from 40+ hospital systems, and extensive onsite iterative testing, translating frontline workflows and customer needs into actionable design direction.
- Built the organization's customer advisory and research community, identifying specific customer roles and use cases for targeted research while creating ongoing feedback loops, quarterly engagement, and customer advocacy.
- Established and evolved design and research methodologies, principles, accessibility guidelines, personas, and processes that brought greater consistency and data-driven decision-making to the product lifecycle.
- Regularly bring user metrics, behavioral data, research findings, and customer feedback into working sessions with Product and cross-functional stakeholders to inform prioritization and design decisions.
- Facilitate design sprints, workshops, and research sessions involving Product, Engineering, Implementations, Customer Success, Professional Services, and customer stakeholders to align teams around user needs and execution.
- Conduct extensive onsite fieldwork with cross-functional teams, hospital executives, clinicians, and end users, translating observations from real healthcare environments into product opportunities.
- Lead a lean, distributed, high-output design team while remaining hands-on in product design, prototyping, and critique; mentor designers and product team members throughout the end-to-end agile development process.
- Partner with legal, compliance, hospital leadership, and executive stakeholders on emerging healthcare technologies, including AI and ambient clinical listening, where product innovation intersects with complex legal, regulatory, privacy, and operational considerations.
- Manage design-related budgets, vendor relationships, negotiations, professional development, and external talent resources.
Healthcare · Product Design · Research · AI
2017-2022
Director, Product User Experience
SmartLinx Solutions
Led UX across enterprise healthcare workforce-management software, mobile applications, and connected hardware. Worked directly with customers and cross-functional agile teams to improve usability, adoption, and product outcomes.
- Oversaw experience design for enterprise SaaS, mobile, and hardware-integrated products serving healthcare workforce operations.
- Drove continuous product improvement through extensive customer research, contextual observation, usability testing, and in-depth interviews.
- Used NPS, customer feedback, market trends, and competitive intelligence to inform product decisions and experience priorities.
- Partnered daily with cross-functional agile teams ranging from 2–30+ members, aligning user needs, business objectives, design direction, and technical execution.
- Mentored team members across departments on user research, usability testing, customer engagement, and communicating effectively with end users.
- Contributed to improvements in product engagement, perceived product value, client renewal, new-logo acquisition, and competitive conversion.
Healthcare · Enterprise SaaS · UX · Research
2011-2017
Senior UX/UI Designer
Surround Technologies
Led product design across enterprise Windows, web, and mobile applications, working directly with clients from research and discovery through development, implementation, and refinement.
- Served as principal designer for an agile software company, leading product design across enterprise Windows, web, and mobile applications serving diverse industries.
- Delivered projects end-to-end from discovery and concept through iterative development, QA, launch, and continued refinement.
- Worked directly with clients throughout onboarding, research, design, development, and implementation to ensure products reflected real-world workflows.
- Conducted onsite and remote user research and usability studies to improve usability, efficiency, adoption, and satisfaction.
- Specialized in modernizing complex legacy applications while maintaining continuity for established user bases.
- Led user-centered digital and marketing initiatives spanning websites, microsites, webinars, trade-show materials, case studies, white papers, and other customer-facing experiences.
Product Design · UX · Enterprise Software
2002-2011
Creative Director
Sixth Avenue Electronics
Led creative, digital, product, and customer-facing technology initiatives for a $250M+ regional retailer, managing multidisciplinary teams across design, development, content, marketing, e-commerce, and technology.
- Managed a multidisciplinary internal team spanning graphic design, front-end and back-end development, copywriting, content, and social media.
- Directed branding, advertising, digital marketing, e-commerce, in-store experiences, and customer-facing technology across more than 40 cross-channel markets.
- Led design and launch of custom retail front-end and back-end POS systems and an integrated e-commerce platform with SAP and third-party integrations.
- Served as technical and usability lead for initiatives affecting public-facing digital and in-store experiences.
- Directed external agencies, vendors, and simultaneous projects supporting company growth and customer engagement.
- Led public relations and media initiatives in partnership with Fortune 500 vendor organizations.
Creative Direction · Digital · E-commerce · Technology
EXPERTISE
PRODUCT DESIGN
Complex enterprise products, clinical workflows, mobile experiences and design systems.
RESEARCH
Customer interviews, field research, behavioral data, usability testing and advisory communities.
LEADERSHIP
Design team development, cross-functional alignment, executive communication and organizational influence.
HEALTHCARE + AI
Clinical environments, emerging technology, privacy, legal/compliance considerations and responsible AI adoption.